APA (7th ed.) Citation

Simon, P. (2013). Too big to ignore: The business case for big data. John Wiley & Sons, Inc.. https://doi.org/10.1002/9781119204039

Chicago Style (17th ed.) Citation

Simon, Phil. Too Big to Ignore: The Business Case for Big Data. Hoboken, New Jersey: John Wiley & Sons, Inc., 2013. https://doi.org/10.1002/9781119204039.

MLA (8th ed.) Citation

Simon, Phil. Too Big to Ignore: The Business Case for Big Data. John Wiley & Sons, Inc., 2013. https://doi.org/10.1002/9781119204039.