Too big to ignore : the business case for big data /
How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most orga...
Κύριος συγγραφέας: | |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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Σειρά: | Wiley and SAS business series.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Περίληψη: | How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most organizations. Traditional tools and systems just can't handle Big Data. How does a marketer identify an emerging trend when she can't read every tweet, blog post, and customer review? How do we separate meaningful information from the noise of the 2.5 quintillion bytes of data we create every day? Simpl. |
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Φυσική περιγραφή: | 1 online resource. |
Βιβλιογραφία: | Includes bibliographical references and index. |
ISBN: | 1299315712 9781299315716 9781119204039 1119204038 |
DOI: | 10.1002/9781119204039 |