Too big to ignore : the business case for big data /

• Main Author: Simon, Phil
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
• Series: Wiley and SAS business series.
• Subjects: Data mining.; Database management.; Business > Data processing.; Big data.; COMPUTERS > Database Management > Data Mining.; Electronic books.
• Physical Description: 1 online resource.
• Bibliography: Includes bibliographical references and index.
• ISBN: 1299315712; 9781299315716; 9781119204039; 1119204038
• DOI: 10.1002/9781119204039

How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most organizations. Traditional tools and systems just can't handle Big Data. How does a marketer identify an emerging trend when she can't read every tweet, blog post, and customer review? How do we separate meaningful information from the noise of the 2.5 quintillion bytes of data we create every day? Simpl.