Too big to ignore : the business case for big data /

• Κύριος συγγραφέας: Simon, Phil
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
• Σειρά: Wiley and SAS business series.
• Θέματα: Data mining.; Database management.; Business > Data processing.; Big data.; COMPUTERS > Database Management > Data Mining.; Electronic books.

 How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most organizations. Traditional tools and systems just can't handle Big Data. How does a marketer identify an emerging trend when she can't read every tweet, blog post, and customer review? How do we separate meaningful information from the noise of the 2.5 quintillion bytes of data we create every day? Simpl. 

 Too Big to Ignore; Contents; List of Tables and Figures; Preface; Acknowledgments; Introduction: This Ain't Your Father's Data; Better Car Insurance through Data; Potholes and General Road Hazards; Recruiting and Retention; How Big Is Big? The Size of Big Data; Why Now? Explaining the Big Data Revolution; The Always-On Consumer; The Plummeting of Technology Costs; The Rise of Data Science; Google and Infonomics; The Platform Economy; The 11/12 Watershed: Sandy and Politics; Social Media and Other Factors; Central Thesis of Book; Plan of Attack; Who Should Read This Book?; Summary; Notes.