Too big to ignore : the business case for big data /

• Main Author: Simon, Phil
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
• Series: Wiley and SAS business series.
• Subjects: Data mining.; Database management.; Business > Data processing.; Big data.; COMPUTERS > Database Management > Data Mining.; Electronic books.

How businesses of all shapes and sizes can harness the power of Big Data If you haven't heard of Big Data, you're increasingly in the minority. People produce a mind-boggling amount of data every day-so much that making sense of it all is simply beyond the current capabilities of most orga...