Enterprise in action : a guide to entrepreneurship /

• Κύριος συγγραφέας: Lawrence, Peter A.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex : John Wiley and Sons, Inc., 2013.
• Θέματα: Entrepreneurship.; New business enterprises > Management.; Organizational change.; BUSINESS & ECONOMICS > Development > Business Development.; BUSINESS & ECONOMICS > New Business Enterprises.; New business enterprises / Management.; Electronic books.

An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started an...

Πίνακας περιεχομένων:

• Change and opportunity
• Destination : core competence
• A natural history of innovation
• Shades of originality.