Service-Ability : Create a Customer Centric Culture and Achieve Competitive Advantage.

• Main Author: Robson, Kevin
• Format: eBook
• Language: English
• Published: New York : Wiley, 2012.
• Subjects: Customer relations.; Consumer satisfaction.; Customer services.; BUSINESS & ECONOMICS > Leadership.; Electronic books.

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of 'service' where the relationship between an organization and the customer is an integral part of the 'product' offering. The nation is suffering from a wid...