Devalued and Distrusted : Can the Pharmaceutical Industry Restore Its Broken Image? /

• Κύριος συγγραφέας: LaMattina, John L.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : Wiley, [2013]
• Θέματα: Pharmaceutical industry > Corrupt practices.; Medical.; MEDICAL > Pharmacology.; Electronic books.

"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former P...

Πίνακας περιεχομένων:

• 1. The four secrets the drug companies don't want you to know
• 2. What has happened to R & D productivity?
• 3. Key therapeutic areas for improving health
• 4. Improving R & D output
• 5. Restoring pharma's image
• 6. Final thoughts.