Social networks and their economics : influencing consumer choice /
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this...
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex, United Kingdom :
Wiley,
2013.
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| Online Access: | Full Text via HEAL-Link |
| Summary: | Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelli. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118699676 111869967X 9781118699645 1118699645 9781118699669 1118699661 9781118699638 1118699637 111845765X (cloth) 9781118457658 (cloth) |
| DOI: | 10.1002/9781118699638 |
