Social networks and their economics : influencing consumer choice /

• Main Author: Birke, Daniel
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : Wiley, 2013.
• Subjects: Social networks > Economic aspects.; Consumer behavior.; BUSINESS & ECONOMICS > Marketing > Research.; Konsumentbeteende.; Sociala nätverk > ekonomiska aspekter.; Electronic books.

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this...