Online fundraising essentials.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2012]
• Edition: 2nd edition.
• Subjects: Fund raising > Computer network resources > Handbooks, manuals, etc.; Nonprofit organizations > Computer network resources > Handbooks, manuals, etc.; Internet.; Fund raising > Computer network resources.; Nonprofit organizations > Computer network resources.; Electronic books.; Handbooks and manuals.

Table of Contents:

• Introduction: Addressing the Essentials
• Build Your List and Engage Website Visitors
• Make Your Website Personal, Interactive
• Communicate in Multiple Ways
• Share Ever-Changing Funding Opportunities
• Invite Diverse Types of Giving
• Online Events that Generate Revenue
• The Web's Role in Major Gifts
• How Others are Raising Awareness and Funds
• Tips for Evaluating Online Effectiveness.