Social media and communications technology : essential strategies for nonprofits and associations.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2011]
• Subjects: Social media.; Nonprofit organizations > Management.; Electronic books.

Table of Contents:

• Social Networking Basics: Facebook, Twitter and LinkedIn
• Organizational Blogs and Online Diaries
• YouTube and Video Documentation
• Pulling it All Together: Social Media Strategy
• Technology to Enhance Real-World Events
• Virtual Meetings and Distance Solutions
• Enhancing E-Newsletters
• Augmenting Fundraising with Social Media
• Online Membership Services
• Specialized and Custom-Built Services
• Case Studies: Ideas Worth Considering.