Fundraising strategies for small shops.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2011]
• Subjects: Fund raising.; Nonprofit organizations.; Charities.; Electronic books.

Table of Contents:

• Getting Started: Basic Fundraising Strategies
• Planning Actions and Analyzing Performance
• Making the Most of Face-to-Face Solicitation
• Building a Robust Annual Fund
• Promoting Major Gifts and Planned Giving
• Winning Support through Direct Mail Solicitation
• Contacting Donors and Prospects by Phone
• Creating Profitable Events and Sizable Sponsorships
• Messaging and Public Relations
• Building a Fundraising Board
• Getting the Most Out of Volunteers
• Leveraging the Power of Social Media.