Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations /

• Άλλοι συγγραφείς: Stevenson, Scott C.
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Sioux City, Iowa : Stevenson, Inc., 2011.
• Θέματα: Nonprofit organizations > Public relations.; Nonprofit organizations > Management.; Electronic books.

Πίνακας περιεχομένων:

• Crafting Compelling News Releases and Features
• Attracting Media Interest and Attention
• Cultivating Productive Media Relations
• Assembling Effective Press Kits
• Successfully Navigating Interviews and Press Conferences
• Generating Publicity for Your Event
• Drafting Appropriate Policies and Guidelines
• Reaching Out through Social Media
• Raising Awareness and Boosting Community Support.