Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations /

• Other Authors: Stevenson, Scott C.
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., 2011.
• Subjects: Nonprofit organizations > Public relations.; Nonprofit organizations > Management.; Electronic books.

Table of Contents:

• Crafting Compelling News Releases and Features
• Attracting Media Interest and Attention
• Cultivating Productive Media Relations
• Assembling Effective Press Kits
• Successfully Navigating Interviews and Press Conferences
• Generating Publicity for Your Event
• Drafting Appropriate Policies and Guidelines
• Reaching Out through Social Media
• Raising Awareness and Boosting Community Support.