Major gift essentials : everything you need to know to secure big gifts.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2011]
• Subjects: Fund raising > United States.; Nonprofit organizations > United States > Management.; Gifts > United States.; Fund raising.; Gifts.; Nonprofit organizations > Management.; United States.; Electronic books.

Table of Contents:

• Establishing a Major Gifts Program
• Identifying Top-Dollar Prospects
• Cultivating Major Donors
• Soliciting Transformational Gifts
• Mastering a Range of Planned Giving Vehicles
• Capital Campaigns and Naming Opportunities
• Major Donor Recognition and Stewardship
• Building a Fundraising Board
• High-Dollar Gift Clubs and Giving Societies.