Annual giving primer : how to boost annual giving results, even in a down economy.

• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2010]
• Edition: 2010 ed.
• Subjects: Fund raising.; Nonprofit organizations > Management.; Electronic books.

Table of Contents:

• Turn to Challenge Gifts to Bolster Gift Income
• Tried-and-Tested Retention Efforts
• Gift Clubs and Other Ways to Upgrade Donor's Giving
• Work to Broaden Your Donor Base and Raise More First-Time Gifts
• Turn to Board Members, Volunteers and Groups for Help
• Work to Improve Direct Mail Appeal Results
• How to Boost Phonathon Results
• Special Events Will Add to Your Bottom Line
• Raise More Annual Gifts Via Your Website, E-Mail
• Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds
• Handouts, Collateral Materials Help Support Your Request
• Annual Giving Ideas and Examples Worth Doing.