APA (7th ed.) Citation

Siroker, D., & Koomen, P. (2013). A/B testing: The most powerful way to turn clicks into customers. Wiley. https://doi.org/10.1002/9781119176459

Chicago Style (17th ed.) Citation

Siroker, Dan, and Pete Koomen. A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Hoboken: Wiley, 2013. https://doi.org/10.1002/9781119176459.

MLA (8th ed.) Citation

Siroker, Dan, and Pete Koomen. A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Wiley, 2013. https://doi.org/10.1002/9781119176459.