A/B testing : the most powerful way to turn clicks into customers /
BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to incre...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
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| Online Access: | Full Text via HEAL-Link |
