A/B testing : the most powerful way to turn clicks into customers /

• Main Author: Siroker, Dan
• Other Authors: Koomen, Pete, 1982-
• Format: eBook
• Language: English
• Published: Hoboken : Wiley, 2013.
• Subjects: Organizational effectiveness.; Multimedia systems > Social aspects.; Application software > Testing.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Betriebswirtschaft.; Research.; Electronic books.

BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to incre...

Table of Contents:

• How A/B testing helped win the White House
• twice
• What to test
• Refine, explore, and refine
• Less is more : reduce choices
• Conclusion
• Acknowledgements.