A/B testing : the most powerful way to turn clicks into customers /
BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to incre...
Κύριος συγγραφέας: | |
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Άλλοι συγγραφείς: | |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken :
Wiley,
2013.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- How A/B testing helped win the White House
- twice
- What to test
- Refine, explore, and refine
- Less is more : reduce choices
- Conclusion
- Acknowledgements.