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06437nam a2200601 4500 |
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ocn843972926 |
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OCoLC |
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20170124071653.6 |
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m o d |
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130521t20102010iau of 000 0 eng d |
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|d DG1
|d NOC
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|d OCLCF
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|d YDXCP
|d OCL
|d OCLCQ
|d GrThAP
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| 019 |
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|a 844059034
|a 902649396
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|a 9781118704349
|q (electronic book)
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|a 1118704347
|q (electronic book)
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|z 9781118692066
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|z 1118692063
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|b BV043395901
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|a (OCoLC)843972926
|z (OCoLC)844059034
|z (OCoLC)902649396
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4 |
|a HG177
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|a 659.2/88
|2 23
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|a MAIN
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|a 90 great publicity ideas for nonprofits /
|c edited by Scott C. Stevenson.
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3 |
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|a Ninety great publicity ideas for nonprofits
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| 246 |
3 |
0 |
|a Great publicity ideas for nonprofits
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| 250 |
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|a 2nd edition.
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| 264 |
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1 |
|a Sioux City, Iowa :
|b Stevenson, Inc.,
|c [2010]
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| 264 |
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4 |
|c ©2010
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| 300 |
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|a 1 online resource (48 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market.
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|a Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences.
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|a Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog.
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|a Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication.
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|a Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity.
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| 588 |
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|a Print version record.
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| 650 |
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|a Fund raising
|v Handbooks, manuals, etc.
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| 650 |
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|a Fund raising
|v Forms.
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| 650 |
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7 |
|a Fund raising.
|2 fast
|0 (OCoLC)fst00936143
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| 655 |
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|a Electronic books.
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| 655 |
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7 |
|a Blank forms.
|2 fast
|0 (OCoLC)fst01423816
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| 655 |
|
7 |
|a Handbooks and manuals.
|2 fast
|0 (OCoLC)fst01423877
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| 700 |
1 |
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|a Stevenson, Scott C.
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| 776 |
0 |
8 |
|i Print version:
|t 90 great publicity ideas for nonprofits.
|b 2nd ed.
|d Sioux City, Iowa : Stevenson, Inc., 2010
|w (OCoLC)809849005
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781118704349
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
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