Courting the wealthy.

• Other Authors: Stevenson, Scott C.
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2010]
• Edition: 2nd ed.
• Subjects: Fund raising > Handbooks, manuals, etc.; Nonprofit organizations > Finance > Handbooks, manuals, etc.; Charities > Handbooks, manuals, etc.; Charities.; Fund raising.; Nonprofit organizations > Finance.; Electronic books.; Handbooks and manuals.

Table of Contents:

• Systems & Procedures for Managing the Cultivation Process
• The Empathy Factor: Keying in on Donors' Wants, Needs
• Forming First-Time Relationships
• Put Out the Welcome Mat
• Targeted Cultivation
• Create Programs Aimed at Building Relationships
• Cultivate & Engage Your Board
• Involvement Opportunities that Lead to Investment
• Cultivating Planned Gifts
• Varied Communications that Serve to Cultivate
• Donor Recognition as a Form of Cultivation
• Stewardship as a Form of Cultivation.