Fundraising for beginners : essential procedures for getting a fundraising program up and running.

• Other Authors: Stevenson, Scott C.
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2009]
• Subjects: Fund raising.; Nonprofit organizations > Finance.; Nonprofit organizations > Management.; Electronic books.

Table of Contents:

• Your Frame of Mind is Key to Success
• Develop a Plan of Action
• Define, Develop and Manage Your Database
• Build Board Support
• Position Yourself for Solicitation Success
• Profitable Direct Mail Ideas
• Connecting with Donors and would-be Donors by Phone
• Face-to-Face Asks: Cornerstone of Fundraising Success
• Special Events Garner Annual Giving Support
• Key Strategies to Realize Major Gifts
• Planned Giving 101.