Profitable direct mail appeals : planning, implementing and maximizing results.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2009]
• Edition: 2nd edition.
• Subjects: Direct-mail fund raising > Handbooks, manuals, etc.; Direct-mail fund raising.; Electronic books.; Handbooks and manuals.
• Item Description: "Edited by Scott C. Stevenson"--Running title area.
• Physical Description: 1 online resource (46 pages)
• ISBN: 9781118704356; 1118704355
• DOI: 10.1002/9781118704356