Profitable direct mail appeals : planning, implementing and maximizing results.

Profitable direct mail appeals : planning, implementing and maximizing results.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Stevenson, Scott C. (Επιμελητής έκδοσης)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Sioux City, Iowa : Stevenson, Inc., [2009]
Έκδοση:2nd edition.
Θέματα:
Direct-mail fund raising > Handbooks, manuals, etc.
Direct-mail fund raising.
Electronic books.
Handbooks and manuals.
Διαθέσιμο Online:Full Text via HEAL-Link
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020 |a 9781118704356  |q (electronic bk.) 
020 |a 1118704355  |q (electronic bk.) 
020 |z 9781118693094  |q (print) 
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049 |a MAIN 
245 0 0 |a Profitable direct mail appeals :  |b planning, implementing and maximizing results. 
250 |a 2nd edition. 
264 1 |a Sioux City, Iowa :  |b Stevenson, Inc.,  |c [2009] 
300 |a 1 online resource (46 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a "Edited by Scott C. Stevenson"--Running title area. 
505 0 |a Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet. 
588 0 |a Online resource; title from PDF title page (Wiley, viewed on May 22, 2013). 
650 0 |a Direct-mail fund raising  |v Handbooks, manuals, etc. 
650 7 |a Direct-mail fund raising.  |2 fast  |0 (OCoLC)fst00894568 
655 4 |a Electronic books. 
655 7 |a Handbooks and manuals.  |2 fast  |0 (OCoLC)fst01423877 
700 1 |a Stevenson, Scott C.,  |e editor. 
776 0 8 |i Print version:  |t Profitable direct mail appeals.  |b 2nd edition.  |d [S.l.] : John Wiley & Sons Inc, 2013  |z 1118693094  |w (OCoLC)830813463 
856 4 0 |u https://doi.org/10.1002/9781118704356  |z Full Text via HEAL-Link 
994 |a 92  |b DG1 

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