Profitable direct mail appeals : planning, implementing and maximizing results.

• Άλλοι συγγραφείς: Stevenson, Scott C. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Sioux City, Iowa : Stevenson, Inc., [2009]
• Έκδοση: 2nd edition.
• Θέματα: Direct-mail fund raising > Handbooks, manuals, etc.; Direct-mail fund raising.; Electronic books.; Handbooks and manuals.

Πίνακας περιεχομένων:

• Plan Your Direct Mail Year
• Lists and List Management
• Segment and Target Key Audiences
• Writing for Results
• Key Package Components
• Try and Test New Ideas
• Improve Your Response Rate
• Examples from Which to Learn
• Evaluation Should be Ongoing
• Planning Worksheet.