Profitable direct mail appeals : planning, implementing and maximizing results.

• Other Authors: Stevenson, Scott C. (Editor)
• Format: eBook
• Language: English
• Published: Sioux City, Iowa : Stevenson, Inc., [2009]
• Edition: 2nd edition.
• Subjects: Direct-mail fund raising > Handbooks, manuals, etc.; Direct-mail fund raising.; Electronic books.; Handbooks and manuals.

Table of Contents:

• Plan Your Direct Mail Year
• Lists and List Management
• Segment and Target Key Audiences
• Writing for Results
• Key Package Components
• Try and Test New Ideas
• Improve Your Response Rate
• Examples from Which to Learn
• Evaluation Should be Ongoing
• Planning Worksheet.