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• Συγγραφή απο Οργανισμό/Αρχή: Chartered Institute of Public Relations
• Άλλοι συγγραφείς: Brown, Rob, 1962 December 17-, Waddington, Stephen
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex : Wiley, [2013]
• Θέματα: Public relations.; Social media.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.
• Περιγραφή τεκμηρίου: Includes index.
• Φυσική περιγραφή: 1 online resource.
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781119207993; 1119207991; 9781118676929 (epub); 1118676920 (epub); 9781118676868 (pdf); 1118676866 (pdf)
• DOI: 10.1002/9781119207993

This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.