NeuroInvesting : build a new investing brain /

• Κύριος συγγραφέας: Chen, Wai-Yee (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Wiley, [2013]
• Θέματα: Investments > Psychological aspects.; Investments > Decision making.; Business.; BUSINESS & ECONOMICS > Investments & Securities > General.; Electronic books.

Rewire your brain for investing success. As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions-some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make ve...

Πίνακας περιεχομένων:

• NeuroInvesting: Build a New Investing Brain; Contents; Foreword; Preface; Acknowledgments; About the Author; Part I Being at Ease; Chapter 1 Money and Me; My Money Personality; Genotype and Nurture; The Money Culture; Environment and the Times We Live In; Experiences Play a Role in Our Money Personality; The Big Five Personality Traits; Money and Me; Notes; Part II The Tension Caused by Impulsiveness; Chapter 2 Thrills, Ego, and Impulse: Is It Bad? Is It Me?; What Is Impulsiveness?; Is Impulsiveness Bad?; What Else Can Go Wrong with Impulsiveness?; What about Impulse?
• The Good Impulse-Pushing the LimitHow Are Limits Pushed in Trading?; Impulse We Must Have-Our Fight-or-Flight Response; Keeping Impulse and Impulsiveness at Tension; The Impulse Meter; Notes; Chapter 3 Impulsiveness and Our Brain: Dopamine and the Reward Network; Impulsiveness and Dopamine; Dopamine Neurons; Dopamine and the Trader; Dopamine Withdrawal Symptoms; Novelty-Seeking Gene?; Dopamine's Engine Room and Neuronetwork; Notes; Chapter 4 Beating Impulsiveness; Taut and Alert; The Effect of Serotonin; The Right Brain Comes to the Rescue; Engaging the Rational Brain.
• Setting Rules and Sticking to themEmotional Pain and Fear; In Conflict; Brain Loop; Be Open; Play Your Own Game; Notes; Part III The Tension of Fear; Chapter 5 How Did Fear Get Here?: Expectations, Letdowns, and Anxiety; A Big Expectation; A Clean Slate?; Prevalent Fears; Self-Preservation; The Illusion of Control; Certainty Bias; Opportunism; Self-Fulfi lling Prophecy Psychology; Post-Financial Stress Disorder; Personal Fears; Personality Bias; The First Loss; Losing and Moving Forward; Conditioning of Past Losses; What about Fear Genes?; What Is Your Fear Print?; Notes.
• Chapter 6 Are Fears Bad?: Fear Takes the Role You Give ItPassing Up Good, Profitable Opportunities; Buying at the Top; Buying Products with High Yields; Counterproductive Trading; Unnecessary Protections; Fear Incapacitates; Inability to Accept Losses; Fear Causes Brain Freeze; The Costs of Fear; Notes; Chapter 7 Reacquaint Yourself with Fear: Been Burnt, Done That; The Pandora's Box of Fear; The Engine Room of Fear; The process of Fear; The Making of Fear Memories; How Real Are Memories?; Recreating Trading Memories; Create a New Strategy; Replace Old Fear-Reactive Responses.
• Consolidate New StrategiesDesensitize Yourself to Old Fears; Be Stubborn in Stomping Out Fear; The Neuronetwork for Reconditioning Fear Memories; Other Fear Management Techniques; Short-Circuit Brain Freeze; Correct the Fear Narrative; Overcome Fears with Rules; Notes; Part IV Instincts Held in Tension; Chapter 8 Emotions and Beliefs: Who Is in Control? What Is Real?; Emotions; What Are Emotions?; The Emotional Neuronetwork; Value of Emotions; Emotional Expression of Goals; Our Beliefs: The Unspoken Goal; Universal Beliefs (or Reality); Personal Beliefs; Instinct Encapsulates All; Notes.