Startup CEO : a field guide to scaling up your business /
A definitive book for any CEO-first time or otherwise-of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't-and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2013.
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| Series: | Startup revolution series.
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| Online Access: | Full Text via HEAL-Link |
| Summary: | A definitive book for any CEO-first time or otherwise-of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't-and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce-because ""you're only a first time CEO once."" Now, more than a decade later, he's written Startup CEO. As the fif. |
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| Physical Description: | 1 online resource (xxiv, 374 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118683279 1118683277 9781118683194 1118683196 |
| DOI: | 10.1002/9781118683194 |
