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04180nam a2200781 4500 |
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ocn863801821 |
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OCoLC |
| 005 |
20170124071925.3 |
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m o d |
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cr ||||||||||| |
| 008 |
131121s2014 nju o 001 0 eng |
| 010 |
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|a 2013047047
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| 040 |
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|a DLC
|b eng
|e rda
|e pn
|c DLC
|d YDX
|d N$T
|d EBLCP
|d MHW
|d IDEBK
|d E7B
|d YDXCP
|d CDX
|d TEFOD
|d OCLCF
|d B24X7
|d COO
|d DEBSZ
|d TEFOD
|d OCLCQ
|d TEFOD
|d DG1
|d RECBK
|d DEBBG
|d GrThAP
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| 019 |
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|a 961523546
|a 962716657
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|a 9781119204145
|q electronic bk.
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|a 1119204143
|q electronic bk.
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|a 9781118881019
|q (electronic bk.)
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| 020 |
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|a 111888101X
|q (electronic bk.)
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| 020 |
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|a 9781118881163
|q (electronic bk.)
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| 020 |
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|a 1118881168
|q (electronic bk.)
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| 020 |
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|z 9781118832646
|q (cloth)
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|z 1306638410
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| 020 |
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|z 9781306638418
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|a 9781118832646
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|z (OCoLC)961523546
|z (OCoLC)962716657
|
| 037 |
|
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|a 7272DADA-5A41-4A6C-BF44-70C2384C3701
|b OverDrive, Inc.
|n http://www.overdrive.com
|
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|a pcc
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|a 658.8/72
|2 23
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a Berke, Adam.
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| 245 |
1 |
4 |
|a The retargeting playbook :
|b how to turn web-window shoppers into customers /
|c Adam Berke, Greg Fulton, and Lauren Vaccarello.
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| 264 |
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1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2014]
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 588 |
0 |
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|a Print version record and CIP data provided by publisher.
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| 520 |
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|a How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated.
|
| 505 |
0 |
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|a Why We're Writing This Book -- The Evolution of Display Advertising -- Getting Started: Who Should Use Retargeting and for What -- Smart Targeting: Reach the Right People at the Right Time -- Taking Your Retargeting to the Next Level: Optimization Strategies That Work -- Creative Best Practices -- Advanced Retargeting Strategies -- Introduction to Measurement and Attribution -- Business Model Evolution -- Retargeting Meets Social Media: The Facebook Exchange -- Mobile Retargeting: Opportunities and Challenges -- Aligning your E-mail and Retargeting Strategies -- Privacy Matters: Providing Transparency and Control -- Conclusion: A Look to the Future.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
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0 |
|a Target marketing.
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| 650 |
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0 |
|a Customer relations.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
|
7 |
|a Customer relations.
|2 fast
|0 (OCoLC)fst00885533
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 (OCoLC)fst00977272
|
| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 (OCoLC)fst01143138
|
| 655 |
|
4 |
|a Electronic books.
|
| 655 |
|
0 |
|a Electronic books.
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| 700 |
1 |
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|a Vaccarello, Lauren.
|
| 776 |
0 |
8 |
|i Print version:
|a Berke, Adam.
|t Retargeting playbook.
|d Hoboken, New Jersey : John Wiley & Sons, [2014]
|z 9781118832646
|w (DLC) 2013045101
|
| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119204145
|z Full Text via HEAL-Link
|
| 994 |
|
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|a 92
|b DG1
|
