The retargeting playbook : how to turn web-window shoppers into customers /

• Main Author: Berke, Adam
• Other Authors: Vaccarello, Lauren
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2014]
• Subjects: Internet marketing.; Target marketing.; Customer relations.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to...