Alliances : an Executive Guide to Designing Successful Strategic Partnerships.

A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a c...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: De Man, Ard-Pieter
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken : Wiley, 2013.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Strategic alliances: The control-trust dilemma
  • The Alliance Design Framework
  • Turning suppliers into allies
  • Contractual alliances: The customization of alliance design
  • The virtual joint venture model: Air France/KLM, Delta Airlines, and Alitalia
  • Equity alliances and joint ventures
  • Multi-partner alliances: The more the merrier?
  • Managing the dynamics: Mutual adjustment and continuous negotiation
  • Designing and implementing strategic alliances: Art, science, and craft
  • Open alliances: Towards the third generation of collaboration
  • Appendix: Financial models behind alliances.