Online panel research : a data quality perspective /

Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is...

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Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Chichester, West Sussex : Wiley, 2014.
Σειρά:Wiley series in survey methodology.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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245 0 0 |a Online panel research :  |b a data quality perspective /  |c edited by Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja Goritz, Jon A. Krosnick, Paul J. Lavrakas. 
264 1 |a Chichester, West Sussex :  |b Wiley,  |c 2014. 
300 |a 1 online resource. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Wiley series in survey methodology. 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
520 |a Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met. 
505 0 |a Wiley Series in Survey Methodology; Title Page; Copyright; Preface; Content of the book; References; Acknowledgments; Companion datasets and book format; References; About the Editors; About the Contributors; Chapter 1: Online panel research: History, concepts, applications and a look at the future; 1.1 Introduction; 1.2 Internet penetration and online panels; 1.3 Definitions and terminology; 1.4 A brief history of online panels; 1.5 Development and maintenance of online panels; 1.6 Types of studies for which online panels are used 
505 8 |a 1.7 Industry standards, professional associations' guidelines, and advisory groups1.8 Data quality issues; 1.9 Looking ahead to the future of online panels; References; Chapter 2: A critical review of studies investigating the quality of data obtained with online panels based on probability and nonprobability samples; 2.1 Introduction; 2.2 Taxonomy of comparison studies; 2.3 Accuracy metrics; 2.4 Large-scale experiments on point estimates; 2.5 Weighting adjustments; 2.6 Predictive relationship studies; 2.7 Experiment replicability studies; 2.8 The special case of pre-election polls 
505 8 |a 2.9 Completion rates and accuracy2.10 Multiple panel membership; 2.11 Online panel studies when the offline population is less of a concern; 2.12 Life of an online panel member; 2.13 Summary and conclusion; References; Part I: Coverage; Introduction to Part I; I.1 Coverage bias in online panels; I.2 The chapters in Part I; References; Chapter 3: Assessing representativeness of a probability-based online panel in Germany; 3.1 Probability-based online panels; 3.2 Description of the GESIS Online Panel Pilot; 3.3 Assessing recruitment of the Online Panel Pilot 
505 8 |a 3.4 Assessing data quality: Comparison with external data3.5 Results; 3.6 Discussion and conclusion; References; Appendix 3.A; Chapter 4: Online panels and validity: Representativeness and attrition in the Finnish eOpinion panel; 4.1 Introduction; 4.2 Online panels: Overview of methodological considerations; 4.3 Design and research questions; 4.4 Data and methods; 4.5 Findings; 4.6 Conclusion; References; Chapter 5: The untold story of multi-mode (online and mail) consumer panels1: From optimal recruitment to retention and attrition; 5.1 Introduction; 5.2 Literature review; 5.3 Methods 
505 8 |a 5.4 Results5.5 Discussion and conclusion; References; Part II: Nonresponse; Introduction to Part II; II.1 The nonresponse problem; II.2 The nonresponse bias; II.3 Exploring nonresponse; II.4 The chapters in Part II; References; Chapter 6: Nonresponse and attrition in a probability-based online panel for the general population; 6.1 Introduction; 6.2 Attrition in online panels versus offline panels; 6.3 The LISS panel; 6.4 Attrition modeling and results; 6.5 Comparison of attrition and nonresponse bias; 6.6 Discussion and conclusion; References 
650 0 |a Panel analysis. 
650 0 |a Internet research. 
650 0 |a Marketing research  |x Methodology. 
650 0 |a Social sciences  |x Methodology. 
650 7 |a REFERENCE  |x Questions & Answers.  |2 bisacsh 
650 7 |a Internet research.  |2 fast  |0 (OCoLC)fst00977287 
650 7 |a Marketing research  |x Methodology.  |2 fast  |0 (OCoLC)fst01010296 
650 7 |a Panel analysis.  |2 fast  |0 (OCoLC)fst01052033 
650 7 |a Social sciences  |x Methodology.  |2 fast  |0 (OCoLC)fst01122933 
655 4 |a Electronic books. 
655 0 |a Electronic books. 
700 1 |a Callegaro, Mario,  |e editor of compilation. 
776 0 8 |i Print version:  |t Online panel research  |d Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons Inc., 2014  |z 9781119941774  |w (DLC) 2013048411 
830 0 |a Wiley series in survey methodology. 
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