Online panel research : a data quality perspective /

• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex : Wiley, 2014.
• Σειρά: Wiley series in survey methodology.
• Θέματα: Panel analysis.; Internet research.; Marketing research > Methodology.; Social sciences > Methodology.; REFERENCE > Questions & Answers.; Electronic books.

Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is...

Πίνακας περιεχομένων:

• Wiley Series in Survey Methodology; Title Page; Copyright; Preface; Content of the book; References; Acknowledgments; Companion datasets and book format; References; About the Editors; About the Contributors; Chapter 1: Online panel research: History, concepts, applications and a look at the future; 1.1 Introduction; 1.2 Internet penetration and online panels; 1.3 Definitions and terminology; 1.4 A brief history of online panels; 1.5 Development and maintenance of online panels; 1.6 Types of studies for which online panels are used
• 1.7 Industry standards, professional associations' guidelines, and advisory groups1.8 Data quality issues; 1.9 Looking ahead to the future of online panels; References; Chapter 2: A critical review of studies investigating the quality of data obtained with online panels based on probability and nonprobability samples; 2.1 Introduction; 2.2 Taxonomy of comparison studies; 2.3 Accuracy metrics; 2.4 Large-scale experiments on point estimates; 2.5 Weighting adjustments; 2.6 Predictive relationship studies; 2.7 Experiment replicability studies; 2.8 The special case of pre-election polls
• 2.9 Completion rates and accuracy2.10 Multiple panel membership; 2.11 Online panel studies when the offline population is less of a concern; 2.12 Life of an online panel member; 2.13 Summary and conclusion; References; Part I: Coverage; Introduction to Part I; I.1 Coverage bias in online panels; I.2 The chapters in Part I; References; Chapter 3: Assessing representativeness of a probability-based online panel in Germany; 3.1 Probability-based online panels; 3.2 Description of the GESIS Online Panel Pilot; 3.3 Assessing recruitment of the Online Panel Pilot
• 3.4 Assessing data quality: Comparison with external data3.5 Results; 3.6 Discussion and conclusion; References; Appendix 3.A; Chapter 4: Online panels and validity: Representativeness and attrition in the Finnish eOpinion panel; 4.1 Introduction; 4.2 Online panels: Overview of methodological considerations; 4.3 Design and research questions; 4.4 Data and methods; 4.5 Findings; 4.6 Conclusion; References; Chapter 5: The untold story of multi-mode (online and mail) consumer panels1: From optimal recruitment to retention and attrition; 5.1 Introduction; 5.2 Literature review; 5.3 Methods
• 5.4 Results5.5 Discussion and conclusion; References; Part II: Nonresponse; Introduction to Part II; II.1 The nonresponse problem; II.2 The nonresponse bias; II.3 Exploring nonresponse; II.4 The chapters in Part II; References; Chapter 6: Nonresponse and attrition in a probability-based online panel for the general population; 6.1 Introduction; 6.2 Attrition in online panels versus offline panels; 6.3 The LISS panel; 6.4 Attrition modeling and results; 6.5 Comparison of attrition and nonresponse bias; 6.6 Discussion and conclusion; References