Online panel research : a data quality perspective /

• Format: eBook
• Language: English
• Published: Chichester, West Sussex : Wiley, 2014.
• Series: Wiley series in survey methodology.
• Subjects: Panel analysis.; Internet research.; Marketing research > Methodology.; Social sciences > Methodology.; REFERENCE > Questions & Answers.; Electronic books.

Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is...