APA (7th ed.) Citation

Cheng, H. (2014). Handbook of international advertising research. Wiley-Blackwell. https://doi.org/10.1002/9781118378465

Chicago Style (17th ed.) Citation

Cheng, Hong. Handbook of International Advertising Research. Chichester: Wiley-Blackwell, 2014. https://doi.org/10.1002/9781118378465.

MLA (8th ed.) Citation

Cheng, Hong. Handbook of International Advertising Research. Wiley-Blackwell, 2014. https://doi.org/10.1002/9781118378465.

Warning: These citations may not always be 100% accurate.