Analytics in a big data world : the essential guide to data science and its applications /

• Main Author: Baesens, Bart
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2014]
• Series: Wiley and SAS business series.
• Subjects: Big data.; Management > Statistical methods.; Management > Data processing.; Decision making > Data processing.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.
• Physical Description: 1 online resource.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781119204183; 1119204186; 9781118892718; 1118892712; 9781118892749; 1118892747; 9781306685030; 1306685036
• DOI: 10.1002/9781119204183

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really...