Analytics in a big data world : the essential guide to data science and its applications /

• Main Author: Baesens, Bart
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2014]
• Series: Wiley and SAS business series.
• Subjects: Big data.; Management > Statistical methods.; Management > Data processing.; Decision making > Data processing.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...