The handbook of media and mass communication theory /

• Άλλοι συγγραφείς: Fortner, Robert S. (Επιμελητής έκδοσης), Fackler, Mark (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, UK : Wiley, 2014.
• Σειρά: Handbooks in communication and media.
• Θέματα: Mass media > Research.; Communication > Research.; Social media.; PSYCHOLOGY > Social Psychology.; Communicatie.; Massamedia.; Massenmedien.; Massenkommunikation.; Medientheorie.; Electronic books.; Handbooks and manuals.; Handboeken (vorm)
• Φυσική περιγραφή: 1 online resource (xxii, 960 pages).
• Βιβλιογραφία: Includes bibliographical references and index.
• ISBN: 9781118591178; 1118591178; 9781118769973; 111876997X; 9781118770009; 1118770005; 9781306532174; 1306532175
• DOI: 10.1002/9781118591178

This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media.