Network advantage : how to unlock value from your alliances and partnerships /

• Κύριος συγγραφέας: Greve, Henrich R.
• Άλλοι συγγραφείς: Rowley, Timothy J., Shipilov, A. V. (Andreĭ Vasilʹevich)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: San Francisco, California : Jossey Bass, 2014.
• Θέματα: Partnership.; Business networks.; Problem solving.; Electronic books.

 Introduction: All Roads Lead to London -- Network Advantage: Making the Stealth Bomber -- Comparing Network Advantage: Sony Versus Samsung -- The First-Degree Perspective: Strengthening the Foundation of Network Advantage -- The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage -- Evaluating and Changing Your Alliance Portfolio Configuration -- The Third-Degree Perspective: Achieving the Status Advantage -- Assessing and Increasing Your Status: Extracting Energy From Waves -- Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy -- Recognizing Patterns: Two Alliance Portfoliobuilding Styles -- Management Practices to Sustain Network Advantage -- About Our Research -- The Toolbox -- Directory of Company Names.