Network advantage : how to unlock value from your alliances and partnerships /

• Κύριος συγγραφέας: Greve, Henrich R.
• Άλλοι συγγραφείς: Rowley, Timothy J., Shipilov, A. V. (Andreĭ Vasilʹevich)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: San Francisco, California : Jossey Bass, 2014.
• Θέματα: Partnership.; Business networks.; Problem solving.; Electronic books.

Πίνακας περιεχομένων:

• Introduction: All Roads Lead to London
• Network Advantage: Making the Stealth Bomber
• Comparing Network Advantage: Sony Versus Samsung
• The First-Degree Perspective: Strengthening the Foundation of Network Advantage
• The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage
• Evaluating and Changing Your Alliance Portfolio Configuration
• The Third-Degree Perspective: Achieving the Status Advantage
• Assessing and Increasing Your Status: Extracting Energy From Waves
• Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy
• Recognizing Patterns: Two Alliance Portfoliobuilding Styles
• Management Practices to Sustain Network Advantage
• About Our Research
• The Toolbox
• Directory of Company Names.