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06598nam a2200889 4500 |
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ocn875819332 |
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OCoLC |
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20170124071901.8 |
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m o d |
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cr cnu---unuuu |
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140405s2014 nju o 000 0 eng d |
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|d OCLCQ
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|d OCLCQ
|d GrThAP
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|a 9780857085641
|q (electronic bk.)
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|a 9780857086563
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|a 0857086561
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|z 9780857085627
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|a (OCoLC)875819332
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|a AA9C2D13-4C12-496B-8BAC-02D84FBBBE47
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a HF5415.2
|b .R26 2014
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|a BUS
|x 082000
|2 bisacsh
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|a BUS
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|a 658.4
|a 658.401
|2 22
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|a MAIN
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| 100 |
1 |
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|a Ramfelt, Lena.
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| 245 |
1 |
0 |
|a Gear Up :
|b Test Your Business Model Potential and Plan Your Path to Success /
|c Lena Ramfelt, Jonas Kjellberg, Tom Kosnik.
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| 264 |
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1 |
|a Hoboken :
|b Wiley,
|c 2014.
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| 300 |
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|a 1 online resource (194 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover; Copyright page; Title page; Contents; SOME COMPANIES SUCCEED, OTHERS FAIL; FIRST THERE IS CONFUSION; THEN THERE IS STRUCTURE; CREATE YOUR BUSINESS OPPORTUNITY; CUSTOMERS; ARE YOU SOLVING A PROBLEM?; HOW WILL YOU KNOW WHAT WORKS FOR YOU AND YOUR COMPANY?; INTERACT WITH YOUR CUSTOMERS!; FROM PAIN TO PRODUCT; HERE'S HOW IT USUALLY GOES; OH, THE PAIN!; CROSSING THE CHASM; THE SHIFT; DELIGHT; PAY ATTENTION TO THE PYRAMID OF NEEDS; INNOVATE, DON'T IMITATE; BUT HOW DO I DELIGHT?; THE POWER OF STORYTELLING; Customers love to share their delight!; FRICTION-FREE STORYTELLING.
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| 505 |
8 |
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|a THE STORY OF DELIGHTDO YOU HAVE PROMOTERS?; If you delight your customers, they will promote and sell your product for you.; Bottom Line; CUSTOMER ACQUISITION; SALES: A NUMBERS GAME; THE PIPELINE MODEL; DELIGHT IS PART OF THE PIPELINE; PATCH THE LEAKS; ALWAYS DELIGHT THE USER; SALES IS A TEAM EFFORT!; ALWAYS BE CLOSING; PROFIT; Costs; Rate of Attrition; Lifetime Value; CREATE A UNIQUE SALES FORMULA; EXAMPLE OF A GOOD SALES FORMULA; WHEN DELIGHT DECLINES, DO YOU INCREASE FREQUENCY?; BUSINESS MODEL; THE ZERO GAME; EXAMPLES OF PLAYING THE ZERO GAME; WHAT IS THE CUSTOMER PREPARED TO PAY?
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8 |
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|a What is your profit? how big are your losses?customer acquisition data; what needs to be done to be successful?; set goals; partners; no company is an island; who loves you? who hates you?; what can you give and what will you get?; every partnership starts with a yes!; make sure the shoe fits; playmate partners; learning partners; spam partners; ammo in a war; jurassic partners; love or hate partners; strategic partners; poison partners; the partner give-get matrix; competitors; does the big beat the small? or does the fast beat the slow?; red ocean; blue ocean.
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8 |
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|a Are you an outperformer? or are you a game changer?the innovator's dilemma; go global; scale your business; ... go global for a game changer and an outperformer -- huge difference!; going global means understanding players, stakes and code; players are the vips; players bet their stakes; learn the provincial code to gain acceptance; your customized lonely planet; team; think world-class talent!; ability to deliver; non-linear creative thinking; five key personas; the innovator; the evangelist; the producer; the administrator; the integrator; building a dream team is not easy; reality check.
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8 |
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|a Hit where it hurts: the brutal truthidentify the risks; customers; delight; customer acquisition; business model; partners; competitors; go global; team; high stakes, no prisoners; be prepared to shoulder the blame; sync your gears; is there a pain for your delight?; sync your sales formula; is your unique sales formula made even more unique by your way of working with partners?; are you ready to go global?; spin the gears!; take action; make mistakes; celebrate success; there is no end; you don't have to trust us; tom kosnik; lena ramfelt; jonas kjellberg; ... the creative guys, ulf and johan.
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| 500 |
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|a And the wording.
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| 520 |
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|a Transform your business idea into high potential venturesBig, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It's a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up of.
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| 650 |
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0 |
|a Marketing research.
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| 650 |
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0 |
|a New business enterprises.
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| 650 |
|
0 |
|a Business planning.
|
| 650 |
|
0 |
|a Entrepreneurship.
|
| 650 |
|
4 |
|a Business planning.
|
| 650 |
|
4 |
|a Entrepreneurship.
|
| 650 |
|
4 |
|a Marketing research.
|
| 650 |
|
4 |
|a New business enterprises.
|
| 650 |
|
4 |
|a New products.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
|
7 |
|a Business planning.
|2 fast
|0 (OCoLC)fst00842819
|
| 650 |
|
7 |
|a Entrepreneurship.
|2 fast
|0 (OCoLC)fst00912787
|
| 650 |
|
7 |
|a Marketing research.
|2 fast
|0 (OCoLC)fst01010284
|
| 650 |
|
7 |
|a New business enterprises.
|2 fast
|0 (OCoLC)fst01036825
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Kjellberg, Jonas.
|
| 700 |
1 |
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|a Kosnik, Thomas J.
|
| 776 |
0 |
8 |
|i Print version:
|a Ramfelt, Lena.
|t Gear Up.
|d Hoboken : Wiley, 2014
|z 9780857085658
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9780857086563
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
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