The crowd funding services handbook : raising the money you need to finance your business, project, or invention /

• Κύριος συγγραφέας: Rich, Jason
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : Wiley, [2014]
• Σειρά: Wiley finance series.
• Θέματα: Crowd funding.; Venture capital.; New business enterprises > Finance.; BUSINESS & ECONOMICS > Investments & Securities.; Electronic books.

 "Crowdsource funding is the new way to finance start-ups in a networked worldEntrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital. In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign. Contains details on how to evaluate and select the best online platform for crowdfunding efforts Provides details on creating a business plan to the specifications require to raise capital via crowdfunding Provides an overview of the financial projections that will be required for a crowdfunding initiative Proposes a specific approach to creating a "pitch video" to succeed with a crowdsource funding campaign The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy"--   Provided by publisher. 

 How crowdfunding works: the basics -- What types of businesses, projects, and inventions can get funded -- Introduction to crowd funding platforms and services -- Preplanning your crowd funding campaign -- Crunching the numbers -- Targeting your backers and supporters -- Producing your promotional video -- Promoting you campaign -- Interacting with your backers using a blog -- Getting the help you need -- You've reached your funding goal: now what? -- Get started using kickstarter.com -- Interviews with crowd funding experts -- Crowd fuding experts share their secrets -- Experienced crowd fundrs share their secrets.