The crowd funding services handbook : raising the money you need to finance your business, project, or invention /

"Crowdsource funding is the new way to finance start-ups in a networked worldEntrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when th...

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Κύριος συγγραφέας: Rich, Jason
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, New Jersey : Wiley, [2014]
Σειρά:Wiley finance series.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • How crowdfunding works: the basics
  • What types of businesses, projects, and inventions can get funded
  • Introduction to crowd funding platforms and services
  • Preplanning your crowd funding campaign
  • Crunching the numbers
  • Targeting your backers and supporters
  • Producing your promotional video
  • Promoting you campaign
  • Interacting with your backers using a blog
  • Getting the help you need
  • You've reached your funding goal: now what?
  • Get started using kickstarter.com
  • Interviews with crowd funding experts
  • Crowd fuding experts share their secrets
  • Experienced crowd fundrs share their secrets.