The social media MBA guide to ROI : how to measure and improve your return on investment /

• Main Author: Holloman, Christer
• Format: eBook
• Language: English
• Published: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014.
• Subjects: Social media > Management.; Rate of return.; BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.; Electronic books.

"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...