The social media MBA guide to ROI : how to measure and improve your return on investment /

• Κύριος συγγραφέας: Holloman, Christer
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014.
• Θέματα: Social media > Management.; Rate of return.; BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.; Electronic books.

"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...

Πίνακας περιεχομένων:

• Strategy
• Measure ROI by Platform. Facebook
• Twitter
• YouTube
• LinkedIn
• Google+
• Pinterest
• Blogs
• Tools. Choosing a supplier
• Popular measuring platforms
• Case Studies. O₂ -Customer service
• Sabre Hospitality Solutions- business development
• Makino- sales
• giffgaff- customer retention
• BRAVEday Insurance- communication
• Beats by Dr. Dre- viral campaign
• Safeguarding ROI.