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05043nam a2200781 4500 |
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ocn880147770 |
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OCoLC |
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20170124072352.4 |
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m o d |
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140411s2014 enk ob 001 0 eng |
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|a 2014014559
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|a DLC
|b eng
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|a 882426898
|a 907397717
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|a 9781118923610
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|a 1119208084
|q electronic bk.
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|z 9781118923627 (cloth : alk. paper)
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|a (OCoLC)880147770
|z (OCoLC)882426898
|z (OCoLC)907397717
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|a CL0500000579
|b Safari Books Online
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| 037 |
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|a 70262D2C-0568-4C0E-ABE5-3BE9825DE174
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a 658.8/3
|2 23
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| 049 |
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|a MAIN
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| 100 |
1 |
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|a Hedin, Hans.
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| 245 |
1 |
4 |
|a The handbook of market intelligence :
|b understand, compete and grow in global markets /
|c Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
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| 250 |
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|a 2nd Edition.
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| 264 |
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1 |
|a Chichester, West Sussex :
|b Wiley,
|c 2014.
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| 300 |
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|a 1 online resource.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b n
|2 rdamedia
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| 338 |
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|a online resource
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
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| 588 |
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|a Description based on print version record and CIP data provided by publisher.
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| 520 |
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|a "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But.
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| 650 |
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0 |
|a Business intelligence.
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| 650 |
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0 |
|a Marketing research.
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| 650 |
|
0 |
|a Business intelligence
|v Case studies.
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| 650 |
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0 |
|a Marketing research
|v Case studies.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
|
7 |
|a Business intelligence.
|2 fast
|0 (OCoLC)fst00842723
|
| 650 |
|
7 |
|a Marketing research.
|2 fast
|0 (OCoLC)fst01010284
|
| 655 |
|
4 |
|a Electronic books.
|
| 655 |
|
7 |
|a Case studies.
|2 fast
|0 (OCoLC)fst01423765
|
| 700 |
1 |
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|a Hirvensalo, Irmeli.
|
| 700 |
1 |
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|a Vaarnas, Markko.
|
| 776 |
0 |
8 |
|i Print version:
|a Hedin, Hans.
|t Handbook of market intelligence
|b 2nd Edition.
|d Hoboken : Wiley, 2014
|z 9781118923627
|w (DLC) 2014013528
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119208082
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
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