The handbook of market intelligence : understand, compete and grow in global markets /

• Main Author: Hedin, Hans
• Other Authors: Hirvensalo, Irmeli, Vaarnas, Markko
• Format: eBook
• Language: English
• Published: Chichester, West Sussex : Wiley, 2014.
• Edition: 2nd Edition.
• Subjects: Business intelligence.; Marketing research.; Business intelligence > Case studies.; Marketing research > Case studies.; BUSINESS & ECONOMICS > Industrial Management.; BUSINESS & ECONOMICS > Management.; BUSINESS & ECONOMICS > Management Science.; BUSINESS & ECONOMICS > Organizational Behavior.; Electronic books.; Case studies.

"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...