The handbook of market intelligence : understand, compete and grow in global markets /
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2014.
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| Edition: | 2nd Edition. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
