The handbook of market intelligence : understand, compete and grow in global markets /
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...
Κύριος συγγραφέας: | Hedin, Hans |
---|---|
Άλλοι συγγραφείς: | Hirvensalo, Irmeli, Vaarnas, Markko |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Chichester, West Sussex :
Wiley,
2014.
|
Έκδοση: | 2nd Edition. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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